Digital Marketing and brand specialist with 10+ years of experience driving brand growth, online sales, and content-led marketing strategies. Proven track record in managing marketplaces (Shopee, Lazada, Zalora, TikTok Shop), leading marketing teams, and scaling brands through data-driven campaigns, influencer & brand partnerships, and performance marketing.
Work Experience
Digital Marketing & Rebranding Lead
RAD Tattoo Philippines
2024
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2025
✅Led full brand rebranding including new visual identity and content direction ✅Developed content strategy, influencer marketing, and brand partnership programs ✅Managed social media, content planning, and content production coordination ✅Launched and optimized paid ads campaigns focused on lead generation
Senior Marketing Officer
Clyde Krent Co.
2018
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2025
✅Led end-to-end marketing strategy across Shopee, Lazada, Zalora, and TikTok Shop ✅Managed a 5-person marketing team for content, ads, and operations ✅Directed 80+ brand ambassadors and content creators nationwide ✅Increased online sales through performance campaigns, promotions, and content strategy ✅Built retail and partner collaborations for cross-promotional campaigns ✅Developed monthly content calendars and performance-based marketing plans ✅Oversaw social media growth, content production, and community engagement ✅Analyzed campaign data to optimize ads, promotions, and platform performance
Marketing Officer
CleanWorld Community Marketing Corporation
2015
-
2018
✅Scaled the brand from 1 to 11 branches naionwide ✅Led planning and execution of brand campaigns and promotional activities ✅Managed website and social media platforms to increase brand visibility ✅Coordinated multi-channel campaigns with marketing managers ✅Executed on-ground and digital activations that improved audience engagement ✅Pitched marketing concepts to partners and secured campaign approvals ✅Conducted market research to identify new revenue and brand opportunities ✅Collaborated with executives to launch data-driven marketing initiatives ✅Strengthened brand positioning through competitor and consumer analysis
Education
Hotel, Restaurant, Institutional Management
Bachelor's Degree
2011
-
2013
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